The interactive workshop module introduces the Media Essentials Toolkit. This toolkit highlights some of the reasons why the media needs to be a focus of gender activism. Understanding the media’s various roles, power, influence and it’s role in effecting change are essential for any type of advocacy that aims to change the media.
These activities help advance women’s rights and gender equity in and through the media:
Rooted in the women’s movement, gender and media advocacy are grounded in and connected to local struggles. These activities come from those who experience injustices and inequalities within our communities. Women in the media have helped change how women are systematically marginalized.